Retail Applications Manager @ Neuhaus
AMCB04550
Function
Goal of the role
The main objective of the Retail Application Manager is to shape, streamline, and scale the entire retail and omnichannel application landscape at Neuhaus. You are the driving force behind the technology that supports every customer interaction—from physical boutiques and the webshop to customer service and personalized marketing.
In this role, you seamlessly bridge the gap between business strategy (Retail, E-commerce, Marketing, B2B) and IT architecture. You ensure that applications not only run stably and efficiently, but also directly contribute to international growth, higher customer satisfaction, and process-automated efficiency.
To achieve this, you leverage a unique "telescope" function: you can effortlessly zoom out to a strategic helicopter view (roadmaps, IT architecture, budgets, and acting as a sounding board for the CFO) as well as quickly zoom in on concrete, operational topics (hands-on configurations, setting up flows, incidents, and troubleshooting).
Tasks and responsibilities
Ownership of the Salesforce ecosystem
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You hold ultimate responsibility for the Salesforce stack: Commerce Cloud, Service Cloud, Marketing Cloud, and Data Cloud.
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You focus on smart configuration, automation, and platform optimization via Salesforce Flows and low-code capabilities, rather than heavy custom code.
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You translate business needs from Retail, CRM, and Digital Marketing into scalable, future-proof platform solutions.
Strategy, architecture & roadmap
- You formulate the vision for the retail technology landscape and draft the multi-year roadmap for store and e-commerce platforms.
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You manage the IT budget (including CapEx investments) and ensure a cost-effective and scalable implementation of new applications and functionalities.
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You advise the CFO and management as a strategic sounding board on digital innovations and platform choices.
Data activation & integration
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You ensure the consolidation and activation of customer and transactional data from boutiques, the webshop, B2B, and the Data Warehouse (on Azure) via Salesforce Data Cloud.
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You enable advanced customer segmentation, personalization, and automated customer journeys (including within Neuhaus Insiders).
POS & store technology
- You manage and optimize the point-of-sale and store platform (POS) from both a functional and business perspective.
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You lead rollout projects, updates, and integrations, setting priorities for physical boutiques worldwide.
Partner management​​​​​​​
- You act as the director of and primary contact for external implementation partners and IT vendors.
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You challenge external experts on both substance and budget, and oversee high-quality releases, deployments, and testing.
​​​​​​​Team coaching & process optimization​​​​​​​​​​​​​​
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You directly manage and coach the Retail Application Expert (the functional/technical powerhouse within the team).
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You guide business users through training and change management to guarantee maximum adoption of the platforms.
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You continuously identify opportunities for process optimization, efficiency gains (such as eliminating manual data entry), and the pragmatic application of AI.
Profile
Experience and education
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You hold a Bachelor’s or Master’s degree (e.g., in IT, Business Engineering, Business Analytics, or a relevant economic field) and have at least 5 years of experience in application management, digital platforms, or business applications within a retail, omnichannel, or customer-oriented environment.
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You have strong experience with enterprise platforms and application ecosystems. Thorough functional and technical knowledge of the Salesforce ecosystem (Service Cloud, Marketing Cloud, Commerce Cloud, and/or Data Cloud) is a crucial asset. Experience with B2B Commerce or Customer Data Platforms (CDP) is a major plus.
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Configuration: You have hands-on experience with platform configuration, process optimization, and automation using low-code capabilities (such as Salesforce Flows). Your focus is on smart configuration, automation, and platform management rather than heavy customization.
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You have insight into application architecture, API integrations, data flows, and data management (such as Data Warehouses on Azure). You understand how physical stores, webshops, B2B, and customer service merge into a seamless omnichannel customer journey.
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You have experience leading projects, managing and challenging external IT partners, and coordinating diverse stakeholders across business and IT teams.
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Experience with Point-of-Sale (POS) systems is a plus. Your primary strength here lies in prioritizing, challenging subject matter experts, and strictly managing implementation partners.
Competencies
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You move effortlessly between thinking strategically about IT architecture with the CFO and pragmatically/hands-on resolving concrete configuration and process issues.
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You combine business acumen with technical affinity. You can quickly translate business needs into scalable IT solutions and clearly explain complex technical concepts in accessible "watercooler language."
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You take ownership of the entire retail ecosystem. You are result-driven, take initiative, and dare to defend choices and budgets to external partners and management.
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You possess a 'can-do' mindset, are focused on continuous improvement and efficiency gains (such as eliminating manual tasks), and thrive in a no-nonsense environment.
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You are capable of coaching the Retail Application Expert, strengthening their technical/functional expertise, and encouraging ownership.
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You possess strong communication skills, are approachable, and collaborative, aligning perfectly with the close-knit and human SME dynamics of Neuhaus.
Language skills
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Dutch and/or French: Excellent knowledge of Dutch and/or French is essential for smooth collaboration with colleagues at the Vlezenbeek headquarters and for supporting store operations.
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English: Professional proficiency in English, both spoken and written, is required given the international context, vendor contact, and collaboration with the US branch.
Offer
In this role, you directly contribute to the further digital transformation of an absolute icon: the inventor of the Belgian praline and Royal Warrant Holder. You will receive a high degree of autonomy and visibility. This position comes with strong subject-matter ownership and a direct business impact, working shoulder-to-shoulder with the management team and the CFO.
You will join an attractive and challenging IT landscape, working with a wealth of modern technologies—seamlessly bringing together Salesforce (Commerce, Service, Marketing, and Data Cloud), Microsoft Azure, and advanced POS platforms. All of this takes place within a unique environment that combines the international footprint of a global player with friendly SME dynamics: short decision-making lines, no-nonsense communication, and a warm, people-oriented company culture.
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Amon is the exclusive recruitment partner for this position.
If interested, please do not hesitate to contact Micha Van De Vijver, mvd@amon.be
Retail Applications Manager @ Neuhaus
Neuhaus is an internationally renowned luxury brand synonymous with premium Belgian chocolate, refined craftsmanship, and exceptional moments of indulgence.
With a turnover of more than €160 million and 700 employees worldwide, Neuhaus is active in over 45 countries. It operates through an extensive and diverse network of company-owned boutiques, franchise concepts, travel retail (airports), B2B partnerships, private label, and a fast-growing e-commerce branch. Despite this impressive international footprint, headquarters in Vlezenbeek (approx. 120 employees) retains the agility, short lines of communication, and close-knit, human dynamics of an expanded SME.
Neuhaus combines a strong brand identity and global expansion with a refreshingly agile and human corporate culture. As the inventor of the Belgian praline, the brand continues to build its international presence, with technology becoming a crucial driver to deliver on its ambitious omnichannel and growth strategy. An entrepreneurial, no-nonsense mentality prevails across the entire organization: short decision-making lines, a pragmatic approach, and a healthy allergy to unnecessary management layers.
In this dynamic environment, Neuhaus is transforming the way technology, physical retail, and digital customer experience intersect. On the customer-facing side, the IT organization is building a state-of-the-art application landscape. This ecosystem is primarily driven by the Salesforce ecosystem (Service Cloud, Commerce Cloud, Marketing Cloud, Data Cloud), a recently modernized Point-of-Sale (POS) platform in stores, and a central Data Warehouse on Azure to optimally activate customer and transactional data.