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Digital Commerce Manager @ Lantmännen Unibake



As Digital Commerce Manager you set our digital strategy across our different online and data-driven platforms and you secure the implementation by managing efficiently and effectively your internal and external stakeholders. To accomplish this task, you develop in close collaboration with Marketing an actionable and transparent roadmap of activities – incl. milestones and financial budget.

Your key responsibilities

  • You capture the business needs from your main stakeholders and bring these together in a coherent digital strategy that has clear business goals and is ROI-driven;

  • You are responsible to implement our digital plan/road map and to set development priorities. You make sure that new development has its grounds in a solid architecture and is in line with headquarters’ governance. Security and quality are the key components of this roadmap;

  • Following the guidelines of your roadmap you set up an action plan that clearly defines the details of the architecture and dependencies between products;

  • By encouraging cross-digital coordination you set out to break down silos and improve the quality of the offered solutions.

  • You encourage cross-digital coordination with as a result that we break down silos and improve the quality of our solutions that impact the customer journey significantly. Therefor you steer a virtual digital team – consisting of both colleagues (at HQ/sister companies) as consultants at external ICT-partners.

  • You provide organizational leadership, direction and coaching to different stakeholders in the organization in order to build and improve their capabilities and competences, mainly in user adoption of the solutions provided.

  • You provide strategic functional and operational leadership in order to execute and grow business based on the solutions provided.


  • You hold a Master’s Degree in IT, Engineering, Business Economics or equivalent

  • You can rely on a minimum of 5 years of experience in software architecture design and engineering whereby you have a strong track record in solution design and agile project management (SCRUM, SAFe is a plus).
    Ideally you combine this with a profound knowledge of IT Infrastructure and cloud development (Azure is a plus)

  • You have in-depth knowledge of business processes (e.g. Sales, Marketing, R&D,…) and are familiar with Business Process Analyses (BPMN expertise is a plus);

o You have experience with technology roadmapping and strategic development
o You understand the key financial drivers and dynamics related to growth and revenue goals of an organization

• You have a proficient knowledge in a broad spectrum of digital solutions such as:

o ContentManagement(WordPress,EpiServer,…)
o Mail Automation Platforms (Hubspot, SendGrid, ex. Drip Mail Campaigns, Lead capturing, scoring, Transactional Mailing, …)
o E-Commerce, Product Information Management (Magento, Akeneo, …)
o Reporting dashboard (PowerBi: Desktop and Report builder)
o Manage Code Repositories (BitBucket, GIT, Azure Devops)
o Database Management, ETL solutions (SSIS, Azure Data Factory, …),
o Continuous Integration (Azure Devops, BitRise)
o Azure Platform Hosting(Azure Functions,Web Apps, .net Core Services, virtual machines,…)
o Google Analytics, Tagmanager, Hotjar, …
o Application, iOS and Android App (Xamarin) and (Responsive) Website Development (SPA, angular), Languages C#, PHP, Javascript. NodeJs, ….)

• You have a proficient level of English – and ideally you communicate fluently in Dutch and/or French


Ideally you also master the following competences:

  • a hands-on approach 

  • organization & project management skills 

  • excellent communication, persuasion and influencing skills 

  • Profound analytical & conceptual skills 

  • decisive in approach to strategic prioritization 

  • leadership skills 

  • a responsible and committed person 


  • A pioneer’s role in ambitious and fast-paced corporate environment, that will give you the autonomy “to put your mark” and have direct impact on our company’s results and performances.

  • Being a key member of a dynamic marketing team – consisting of 25 motivated professionals – that steers our organization to a market & innovation driven company;

  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally within our cluster or at Group HQ;

  • The opportunity to work for an employer with an ambitious vision, resulting in millions of smiling tummies. Lantmännen – a cooperation of 25000 farmers – is our main shareholder whose down-to-earth & entrepreneurial vision is impacting our entire organization;

  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally within our cluster or at Group HQ.


Amon is the exclusive recruitment partner of Lantmännen Unibake. Interested? Contact Jan via .

Copyright Amon 2020


Business Analyst, Microsoft, Project Manager, Program Manager, Architect Enterprise, Architect Applications, CRM, Digital

Digital Commerce Manager @ Lantmännen Unibake

Present on all continents, Lantmännen Unibake is a global leader in bakery products with Scandinavian roots. As a nation of passionate bakers we bring the joy of food across through our innovative products that still respects tradition – ranging from artisanal breads, indulgent pastry to comforting fast food. Across the whole world, our consumers are served around the clock through our partners in retail and foodservice.

We believe in a culture of openness, trust and structured entrepreneurship, sharing insights and working together across teams and borders to reach our vision. We keep customer proximity, agility and accountability on a local level and add the strength of a global organization. Within the BeNeFrItEs-cluster (Belgium, the Netherlands, France, Italy and Spain), 500 people are giving their best to provide pleasure through food, resulting in “millions of smiling tummies”.

What sets us apart?

  • An ambitious organization in full expansion that has accomplished a growth of 11% last year.

  • Making the shift towards a market driven organization where innovation & customer centricity are key elements. The Marketing team has been assigned to drive this business orientation through our different channels.

  • Being a digital pioneer in the food industry that drives a digital strategy across our different B2B brands.

    Triggered by putting your entrepreneurial spirit into practice and having direct business impact? We at Lantmännen Unibake are a faced paced company, offering you a broad spectrum of digital opportunities.

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