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CRM Data Analyst @ Lantmännen Unibake



As CRM Data Analyst, you are responsible to set-up a reporting structure that provides relevant business insights to the commercial department (both sales as marketing) as to our external partners. The implementation of a new CRM-system will be one of your key missions. Afterwards, you will be in charge of the in-life management of the system and transform it into a CRM-platform that will provide an integrated view of our customer. Also, you will be responsible to create sales & marketing reports/dashboards to better focus our commercial strategy on the customer. To support our ambitious vision, you will steer our Analytical Sales Support/CRM Administrator and manage the CRM-budget.

Your key responsibilities

• You function as a solid point of contact for the commercial departments (Customer Care, Field Sales & Key Account Management, Trade & Channel Marketing) for data related topics.

o You collect and analyze their business needs into reports and dashboards using huge volumes of data.

o You are the liaison between our internal stakeholders, our external data partners (Systrion, Data Outlet,…) and our key accounts/wholesalers.

• You will develop a data acquisition strategy to improve and enrich our database supporting our understanding of the single customer view.

o In close collaboration with our external partners you will design, optimize and automate various data processes to support the reporting needs.

o Incl. defining the required database structure/lake, work on data extraction, matching and cleansing of the data as well as data analysis and reporting.

• You are in charge of the creation, automation and delivery of commercial reports.
o Development of appropriate sales analytical dashboards and ensuring their functioning.

o Periodic Customer Analysis to support Key Account Management in their Quarterly Business Reviews with customers.

o Supporting Category Management and Channel Marketing in providing insights and recommendations for business opportunities with promotional campaigning, customer acquisition and retention as well NPD introductions

o Supporting Field Sales and Trade Marketing with insights from MyfoodSpot (our digital/inspirational and loyalty platform) as well as data from external wholesalers in lead conversion efficiency and effectiveness to improve campaign performance.

  • You create target lists for all CRM campaigns and ensure a follow-up of the campaign until the analysis of its results.

  • Based on data analyses and insights in our customer buying behavior (eg: white spots, churn analysis, cross-and upsell opportunities), you will make clear recommendations to your internal (marketing, sales, customer care) and external customers for developing appropriate product, service and/or promotional programs to improve overall business performance.

  • You will develop a future proof strategy in close collaboration with internal and external stakeholders for addressing reporting, data management as well as business information needs.

  • You will support our business partners on the following topics

o senior management with the budgeting planning and forecasting process based upon analysis and business insights.

o the Sales and Marketing teams with a periodic analysis of our sales performance identifying opportunities to improve.

• You will work closely together with our IT and Digital teams – both within our decentral organization as at HQ – in ensuring technical functionalities and an effective implementation/running of the applications.


  • In addition to a Master’s degree in an analytical field of study (mathematics, engineering, statistics, economics, etc.), you have at least 5 years of experience in a customer analytics role.

  • You have a track-record in a customer centric & data-focused organization – FMCG experience is a plus but no must.

  • You demonstrate experience in the following technical areas:

o Experience with Microsoft Dynamics CRM/Salesforce, as well as Marketing and SalesAutomation Platforms (HubSpot/Pardot) is a must.
o Experience with data architecture/management, extraction, matching, cleaning. Master data management, defining parent/child data relationships.
o Experience with Power BI and/or other analytical reporting tools (experience with building Power BI dashboards in a simple and visual way is a must).
o SQL expert with knowledge in R or Phyton, Panda’s and/or Tydiverse and ETL solutions (SSIS, Azure Data Factory, …),
o Experience with Big Data and Datascience knowledge is a plus.

• You have a proficient level of English – and ideally you communicate fluently in Dutch and/or French.


Ideally you also master the following competences

  • a strong analytical mind 

  • a business- and customer-oriented person and a continuous improvement mindset 

  • organizational skills /communication & persuasion skills 

  • a proactive and positive mindset


  • A pioneer’s role in ambitious and fast-paced corporate environment, that will give you the autonomy “to put your mark” and have direct impact on our company’s results and performances.

  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally;

  • The opportunity to work for an employer with an ambitious vision, resulting in millions of smiling tummies. Lantmännen – a cooperation of 25000 farmers – is our main shareholder whose down-to-earth & entrepreneurial vision is impacting our entire organization;

  • …and ‘Last but not Least’: next to sandwiches you just love to put your teeth in DATA.


    Amon is the exclusive recruitment partner of Lantmännen Unibake. Interested? Contact Jan via .

    Copyright Amon 2020


BI / Reporting, CRM, Big Data / Data Science

CRM Data Analyst @ Lantmännen Unibake

Present on all continents, Lantmännen Unibake is a global leader in bakery products with Scandinavian roots. As a nation of passionate bakers we bring the joy of food across through our innovative products that still respects tradition – ranging from artisanal breads, indulgent pastry to comforting fast food. Across the whole world, our consumers are served around the clock through our partners in retail and foodservice.

We believe in a culture of openness, trust and structured entrepreneurship, sharing insights and working together across teams and borders to reach our vison. We keep customer proximity, agility and accountability on a local level and add the strength of a global organization.

Within the BeNeFrItEs-cluster (Belgium, the Netherlands, France, Italy and Spain), 500 people are giving their best to provide pleasure through food, resulting in millions of smiling tummies. We are an ambitious organization in full expansion that has accomplished a growth of 11% last year. We make the shift towards a market driven organization where innovation & customer centricity are key elements.

One of our core initiatives has been the roll-out of a digital strategy where data plays a crucial role. And that’s where you come in! In order to keep focus, we will assign you to our Sales Foodservice-channel Benelux – our most profitable sales channel today!

Do you have a strong track-record in customer analytics and are you ready for a pioneers role in an ambitious/faced paced environment?

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