Recruitment is second nature at Amon. And although we primarily implement a very proactive and personal candidate approach, our job postings are also written with the greatest care. Here are some useful tips!
Your main concern is for the right candidates to find your vacancies. That is why both the body copy and the title must be Search Engine Optimised (SEO). Use keywords a candidate will look for and repeat those words here and there in the subheadings and the body copy. This way your vacancy will appear high in the search results.
The meta description that you can add and that summarises the content of the webpage appears immediately below the title in the search results so give these 155 characters the attention they deserve because they will determine whether or not a candidate clicks through.
Still, you should keep in mind you are recruiting a person so make your job posting easy to read. Speak the language of the candidates you are looking for without losing yourself in jargon that is not widely used in the IT industry.
Specify exactly which skills and knowledge you expect from a suitable candidate. Make your description as concrete as possible but stick to the main points. IT staff themselves primarily scan on the software packages, programming languages and technologies they work with. If they spot familiar tech then they will keep reading.
At this point they want to know how your company is organised (scrum teams, hierarchy or flat structure), what impact IT has on the company and where they themselves will fit in the picture. State the company’s future objectives and the role the candidate will play in realising them.
Candidates are attaching more and more importance to their employer’s vision and company culture. They want to see their own values reflected at work and they want to feel comfortable and appreciated in the workplace. Why would that ideal candidate effectively choose your company? Make a convincing case that will trigger potential candidates.
A job posting that presents ample information in a realistic fashion attracts the kind of candidates that suit your organisation. Sum up several aspects that make your company an attractive match for a candidate. And yes, ‘we have excellent coffee’ can be one of them!
Mobile surfing has become the new standard: we consult websites and fill in forms on our smartphones and tablets. Job postings are also checked en masse on mobile devices so make your copy scannable:
When you are looking to hire new staff you can sometimes forget to list information that is self-evident to you:
Applicants must know what to expect: by which date can they react and what does the remainder of the application procedure look like? Who can they call with their questions? Candidates truly appreciate this information and it also makes the procedure more personal.